View source for 3. Naming a Product

'''Naming a Product'''

Naming a product is considered an important piece of the marketing process. A word, name, symbol, etc., used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods.


'''Naming a Product- Do you understand why you can use logical names here as opposed codes?'''


'''Main Menu''' 
*'''Inventory''' 
*Select '''Product''' button


When naming a '''product''' it is recommended to use a '''logical name''' that you and your employees can remember. '''Codes''' can be entered at a different location.

1. It should be readable, writable, and descriptive

2. It should be unique

3. It should be short and memorable

4. Easy spelling and pronunciation

5. Likability

*Codes can be entered @ different locations