Difference between revisions of "3. Naming a Product"
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'''Naming a Product''' | '''Naming a Product''' | ||
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| + | Naming a product is considered an important piece of the marketing process. A word, name, symbol, etc., used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods. | ||
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'''Naming a Product- Do you understand why you can use logical names here as opposed codes?''' | '''Naming a Product- Do you understand why you can use logical names here as opposed codes?''' | ||
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| + | '''Main Menu''' | ||
| + | *'''Inventory''' | ||
| + | *Select '''Product''' button | ||
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When naming a '''product''' it is recommended to use a '''logical name''' that you and your employees can remember. '''Codes''' can be entered at a different location. | When naming a '''product''' it is recommended to use a '''logical name''' that you and your employees can remember. '''Codes''' can be entered at a different location. | ||
| + | 1. It should be readable, writable, and descriptive | ||
| + | 2. It should be unique | ||
| + | 3. It should be short and memorable | ||
| + | 4. Easy spelling and pronunciation | ||
| + | 5. Likability | ||
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| + | *Codes can be entered @ different locations | ||
Revision as of 03:14, 20 October 2015
Naming a Product
Naming a product is considered an important piece of the marketing process. A word, name, symbol, etc., used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods.
Naming a Product- Do you understand why you can use logical names here as opposed codes?
Main Menu
- Inventory
- Select Product button
When naming a product it is recommended to use a logical name that you and your employees can remember. Codes can be entered at a different location.
1. It should be readable, writable, and descriptive
2. It should be unique
3. It should be short and memorable
4. Easy spelling and pronunciation
5. Likability
- Codes can be entered @ different locations
