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3. Naming a Product

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Naming a Product

Naming a product is considered an important piece of the marketing process. A word, name, symbol, etc., used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods.


Naming a Product- Do you understand why you can use logical names here as opposed codes?


Main Menu

  • Inventory
  • Select Product button


When naming a product it is recommended to use a logical name that you and your employees can remember. Codes can be entered at a different location.

1. It should be readable, writable, and descriptive

2. It should be unique

3. It should be short and memorable

4. Easy spelling and pronunciation

5. Likability

  • Codes can be entered @ different locations