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Landed Costs Understanding

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Understanding Landed Costs and Average Costs

There is a widely held mis-belief that the average costs of a product, should include the cost of shipping, delivery etc or the cost to land the product on your shelf.

This is not the case and should not be considered, without a very strong understanding of how this works and a strong understanding of the additional work required to maintain this belief.

The Landed Cost value is designed purely for the purpose of calculating what your sell price should be based on either a margin or a mark-up of the landed cost.

While many may have theory on how this should work the reality of it is as follows.


Landed Costs Expenses

Expense                 Delivery $1,000

Product                    Widget $  300

This makes the

Average Cost     $ 300
Landed Cost     $1,300


When you sell the Product
Income              Widget Sale $2,000


Landed Costs as Stand Alone

Income             Widget Sale  $2,000

Expense     Delivery $1,000
                  COGS   $ 300
Total Expenses                    $1,300

                                     Nett $ 700


Landed Costs in Average Costs

Income               Widget Sale $2,000
Expense       Delivery $1,000
                    COGS $1,300
Total Expenses                      $2,300

                                     Nett -$ 300