8 Marketing
From TrueERP wiki
Overview
Marketing Training
Company:___________________________ Signed:____________________________
Name:___________________ Position:______________ Date: _____________
Trainee to complete: Please tick
1. [ ] CRM, Marketing and Sales
Do you understand how the CRM and Marketing modules link directly to Sales?
2. [ ] Leads Module
Do you understand that a Lead is the key marketing tool for Sales integration?
3. [ ] Marketing Reports
What are the primary Ratio Reports in relation to Marketing?
4. [ ] Marketing Contact
What is the basic concept of a Marketing Contact and where does it link to?
5. [ ] Prospects To Customers
How is a Prospect created and how does a Prospect become a Customer?
6. [ ] Telemarketing
What is the main purpose of the Telemarketing section?
7. [ ] Contact Range Selection
What is the Contact Selection Range used for and what does it link to?
8. [ ] Telemarketing Selection
Where does the Telemarketing data feed from, and where does it feed to?
9. [ ] New Lead
What are the different ways to create a Lead?
10. [ ] Edit Lead Within the Lead screen, how do you load the editable screen?
11. [ ] Actions What is an example of an "Action"?
12. [ ] Follow Up How do you set a Follow Up with notes assigned?
13. [ ] Reminder Pop Up How do you set your Reminders to pop up automatically upon logging into ERP? How do you action the Reminder when it pops up?
14. [ ] Sales Pipeline What information is available on the Sales Pipeline Report?
15. [ ] Lead Status How do you assign a Status to a lead? Where do you create your 'Status' list?
16. [ ] Appointment How do you create an Appointment from a Lead?
17. [ ] Appointment Notes What happens to any notes added to an Appointment, i.e. where else do they display?
18. [ ] Main Calendar What are some of the key benefits of the Main Calendar?
19. [ ] Itinerary Where can you print a Reps Itinerary from?
20. [ ] Email Appointments How do you email an Appointment Itinerary to a Rep?
21. [ ] Email Information From where do you create an email to send to a Lead?
22. [ ] Marketing Reports How do you access the Marketing Action List and what is the benefit of this List?
23. [ ] Quote How do you create a Quote directly from a Lead?
24. [ ] What It Took Where would you look to find out "What It Took" to gain a new Customer?
25. [ ] Sales Pipeline Review the Sales Pipeline Report for up-to-date reporting on any Lead and/or Rep.
26. [ ] Converting Quote Where would you find the Quote created from the Lead, and how would you convert it to a Sales Order?
27. [ ] Sales Order What happens to a Sales Order at the point of conversion from a Quote?
28. [ ] Reflected in Lead What data is recorded against the Lead after the Quote is converted to a Sales Order?
29. [ ] Invoice How do you create an Invoice directly from a Lead?
30. [ ] Ratios Where can you access the Sales Ratios Report? What beneficial information does this Report contain?
31. [ ] Just Leads Do you understand that by utilising just the Lead screen, a Customers inception is fully tracked?
32. [ ] Print Reminders Where is the "Print Reminders" button located and what is its primary benefit?
33. [ ] Contact To Customer Can you now see how using the Marketing module efficiently can take you from a Marketing Contact to a Customer with a complete record of what it took to get there?
Notes:
Are there any aspects in this area that more training would be useful?
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